GoSquared – Addictive Analytics
The majority of web users may not be aware of analytical tools, but any web developer / designer will be aware of how important it is to have a good traffic monitor. They give vital information about when people visit your site, which country or city these people are from, what type of device/browser they are using and not forgetting how they found your website in the first place. All this information builds up a picture of what your visitors are interested in, so you can modify and improve your website, attracting more people.
There are some big players in the analytical tools arena, Google Analytics is a default choice due to Google presence and its Free price tag. However it doesn’t offer as many features as premium services. GoSquared certainly fits the bill. Its free for the first 10k page views per month, which is enough for any small, low traffic website starting out. Non of its features are withheld for premium user, just the increase of traffic analysis, allowing you to experience the package fully before committing to the subscription.
It presents all the information you could desire in 2 main pages, all information is right there within about 1 or 2 clicks.
Trends – As with most traffic monitors, Trends display a historical view of your website activity. How many have visited, where from and details about the computers used like screen resolution and browser type. The interface is very simple, its made up of a grid of widgets, you can expand and collapse which ever widget you want, displaying only the information you desire. You can quickly switch between time period such as daily, weekly monthly or annual, and display each statistic as a graph or list.
GoSquared have recently added the ability to ignore your own visits, thus resulting in only genuine from outside sources, something that most major monitors don’t do.
LiveStats – The most interesting element of GoSquared service is the Live page which illustrates current activity. In realtime, as visitors stumble upon your website, you will see them appear on the live map, and a bar will appear in the list detailing where they cam from, what page the landed on and there activity there after. The whole UI of their latest LiveStats 3 is extremely intuitive, and the team have to be commended for their efforts in making this system not only informative but almost fun and addictive.
Handy tips to get the most out of GoSquared
- On the LiveStats page not only can you click on a visitor for a summary, but clicking ‘Advanced Details’ will bring up a juicy list of info about the individuals PC.
- In settings you can now receive alerts when your website visitor count goes below or above a preset boundary. This will send you an email, warning you of any unexpected activity, allowing you to react.
- You can also share your LiveStats page with anyone else you choose, allowing for collaborative data analysis.
One area I’d love to see GoSquared head in development is improved support for mobile access. They are currently working on iPhone access, but a global mobile webpage for all phones, or further support for Android, Symbian and WM7 phones would be a pleasure to see.
Anyone who has a website should have some sort of traffic monitor setup, and staying loyal to a certain monitor will increase the quality of your statistics as more data is gathered. So to anyone hunting for an analytical tool that gives it all, this one is a must to try out.